APAC Outlook Magazine –

Interview with JustKitchen COO Kent Wu

Original interview by Marcus Kääpä, APAC Outlook Magazine, April 9, 2021

We talk to Kent Wu, COO of JustKitchen, about the company’s all-encompassing method of business in the Asian food and beverage industry  


Writer: Marcus Kääpä


During this challenging period caused by the COVID-19 pandemic, the food and beverage industry has been turned upside-down.

Companies and businesses across the globe have slowed and even completely halted in a hibernating state to endure the unique and trying past year. Several businesses have also adapted to maximise their opportunities during this new way of working and living, such as turning to digital orders and home deliveries.


Despite COVID-19 negatively impacting countries for extended lengths of time, Taiwan has returned to a semi-normality fairly quickly. Because of the swift adherence to the notion of a national lockdown (that was a voluntary lockdown with restrictions on travel rather than government mandated), this smooth transition to combat the virus has limited the negative effects for Taiwan compared to many other countries that have, and still are, facing challenges.


In light of this, Taiwan has already reached a level of post-pandemic normality that spells promise for sectors across the nation. While many companies have had to shift and adapt to new methods of operation, JustKitchen has been able to provide its high quality and professional services to a multitude of customers.


“JustKitchen is essentially an operator with its own brands. We create our own in-house brands that appeal to a wide cross section of tastes and are able to deliver very high-quality meals through our network of kitchens,” explains Kent Wu, COO of the company…